Skip navigation

A look at Golden Chain winner Julie Felss Masino’s accomplishments at Taco Bell

Julie Felss Masino will receive the leadership award at October’s MUFSO conference

As an operations and unit growth specialist, Taco Bell North America President Julie Felss Masino has achieved multiple milestones in her first 15 months as the domestic leader of the Yum Brands division.

For that reason, Nation’s Restaurant News has named her to the 2019 class of Golden Chain Award winners. She joins the previously announced slate of 2019 recipients: Tim McEnery of Cooper’s Hawk, Sam Fox of Fox Restaurant Concepts, Liz Smith of Bloomin’ Brands and Scott Svenson of MOD Pizza.

Julie Felss Masino to be honored with 2019 Golden Chain Award >>

Julie_Felss_Masino.pngThe Golden Chain Award honors brand leaders for running industry-leading operations, mentoring top teams and creating opportunities for others. Masino (left) has championed initiatives that underscore Taco Bell’s culture-leading DNA such as introducing Nacho Fries to the menu, throwing hiring parties to attract workers and adding frictionless delivery through Grubhub.

The 2019 award winners will be celebrated during a gala at Nation’s Restaurant News’ Multi-Unit Foodservice Operators conference, or MUFSO, scheduled for Oct. 14-16 in Denver. The winners will also participate in a panel discussion at the event.

To attend MUFSO and the award gala register at

Contact Nancy Luna at [email protected]

Follow her on Twitter @FastFoodMaven

TAGS: People
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.