Marketing

Franchisees commit to remodeling as parent company CKE Restaurant Holdings researches new equipment and prepares for menu simplification

Featuring music from the stars of “Bridgerton: The Musical” and starring Dolly Parton, this TikTok performance debuts on May 26

Forget the punch cards and rewards. Loyalty today is much more about exclusive brand experiences.

The restaurant chain launches ‘Uncommon Goodness’ branding initiative

New offering includes experiences such as special cocktail beverages, says CMO Andrew Jaffe

In a move that is not an April Fool’s joke, fans can freshen their look with the colors and scents of breakfast