Marketing

Quick-service brand partners with Gravity Blanket to create blanket that spans 72 inches in diameter and looks like the chain’s legendary pan pizza

The brand saw a chance to join a user’s campaign and took it at low financial risk

The event, now in its third year, has been modified to incorporate social-distancing protocols such as ‘drive-up’ interviews

Upfront explanations pay dividends in a crisis like the COVID-19 pandemic, the family-dining restaurant’s senior vice president of brand strategy and innovation says

Visits at McDonald’s are improving since the peak of the pandemic but still remain well below positive levels from January and February, according to data firm Placer.ai