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Fun marketing, low-food-cost items, and strategic pricing can increase profitability

Plus innovation at Capriotti’s Sandwich Shop, Chili’s, Denny’s, Dutch Bros, Jollibee, Kelly’s Roast Beef, Krispy Kreme, MOD Pizza, Outback Steakhouse, Razzoo’s Cajun Café, Sizzler, Tender Greens, Velvet Taco, Voodoo Doughnut, and Yogurtland