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Sam Fox to be honored with 2019 Golden Chain Award

Founder of Fox Restaurant Concepts to be celebrated at MUFSO gala

golden-chain-awards-2019-winner-logo.pngSam Fox, creator of such innovative restaurant brands as Flower Child, North Italia, Sauce Pizza & Wine and True Food Kitchen, has been named to the 2019 class of Golden Chain Award winners, recognizing his vision and operational expertise.

His Phoenix-based company, Fox Restaurant Concepts, has developed partnerships with large companies as varied as The Cheesecake Factory and P.F. Chang’s China Bistro to develop its concepts as well as with high-profile individuals like media mogul Oprah Winfrey, who invested last year in True Food Kitchen.

Fox was raised in a hospitality family. His parents operated a deli in Chicago and The Hungry Fox restaurant in Tucson, Ariz., where he helped in the kitchen and waited tables. Fox opened his first restaurant when he was 21, and in 1998 launched Wildflower in Tucson, which would serve as the foundation for Fox Restaurant Concepts.

A look at Golden Chain winner Sam Fox’s innovations at Fox Restaurant Concepts >>

Since then, he has created and sold Sauce Pizza & Wine, launched True Food Kitchen, formed and sold part of North Italia and Flower Child, expanded The Henry and dabbled in rotisserie chicken and pizza with Doughbird.

Fox’ first national exposure came in 2008, when he partnered with Dr. Andrew Weil, a health and wellness proponent, to open the popular True Food Kitchen. He later sold the majority of that company to P.F. Chang’s in 2012. Winfrey became a True Food equity partner in 2018, and the brand now has more than 30 units across the United States with more openings scheduled.


In 2015, Fox Restaurant Concepts sold its then-nine-unit, fast-casual Sauce Pizza & Wine brand to a company led by the co-founder of RA Sushi.

The company also took a minority investment in North Italia and Flower Child from The Cheesecake Factory in 2016 to grow the brands. The Calabasas Hills, Calif.-based company has staggered options to buy the two concepts.

Meanwhile Fox Restaurant Concepts continues to develop brands and has 50 locations under such banners as Arrogant Butcher, Blanco, Culinary Dropout, Doughbird, The Greene House, The Henry, Olive & Ivy and Zinburger.

Fox’s restaurant approach balances creativity with solid business acumen.

“There’s the restaurant side and the business side,” he told the Bloguettes website in 2016. “You see a lot of restaurateurs who are really great at the business side and then you usually see chefs who are great at the restaurant side but have trouble with the business part. We strive to put the proper people in the right places which helps to make us really good at both.”

Fox has made several appearances on the annual NRN Power List, most recently in 2018. And his motto remains simple: “Great hospitality, every time.”

The annual Golden Chain Awards celebrate the best in the restaurant industry — those who are running industry-leading operations, mentoring top teams and creating opportunities for others.

The 2019 award winners will be celebrated during a gala at Nation’s Restaurant News’ Multi-Unit Foodservice Operators conference, scheduled for Oct. 14-16 in Denver. The winners will also participate in a panel of leading CEOs at the event.

To attend MUFSO and the award gala register at

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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