ESPN Zone names marketing and sales director

BURBANK Calif. Christine Baum has been promoted to the position of director of marketing and sales for the nine-unit ESPN Zone chain, officials said Wednesday.

Previously national manager of marketing and communication, Baum will be responsible for the marketing and sales teams at all of the casual-dining sports grill chain's locations. Her duties will include brand management, advertising, promotions, the website, public relations, event sales and sponsorship

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