Darden Restaurants Inc., parent to the Olive Garden and Red Lobster casual-dining chains, has launched a website devoted to the company’s sustainability programs as well as a redesigned corporate website.
Darden, which in April received Leadership in Energy and Environmental Design, or LEED, certification for its new corporate headquarters in Orlando, Fla., and has announced a program of sustainability in its restaurant units, unveiled its new www.generationcommitment.com and www.darden.com websites on Thursday.
The company said the new sites would provide more comprehensive information about the company and its brands for its employees, investors, media and the philanthropic community.
"Both of these new sites play important roles in communicating with key stakeholders," said Bob McAdam, Darden’s senior vice president of government and community affairs. "In order to strengthen Darden's brand identity and engage relevant audiences, it was important to build a more vibrant Darden website that tells our story in a compelling and differentiating way.”
Darden’s new sustainability microsite features information on the company’s work in seafood sustainability, goals to reduce energy and water use by 15 percent by 2015, partnerships with other organizations and videos from employees and partners.
Ian Olson, Darden’s director of sustainability, said the microsite would "provide the most up-to-date information about our sustainability efforts. It's also a great way to engage our 180,000 employees on sustainability issues, in particular our Green Teams, whose effort and input have been critical to the success of our sustainability strategy."
Darden operates more than 1,800 casual-dining restaurants, including Red Lobster, Olive Garden, LongHorn Steakhouse, The Capital Grille, Bahama Breeze and Seasons 52.
Contact Ron Ruggless at [email protected]