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Elon Musk has hinted at venturing into the restaurant industry for several years now.

Is Elon Musk opening a restaurant?

Tesla filed for three new trademarks for the brand under the category of restaurant services

The next career step for Elon Musk could be in the restaurant industry: Tesla, Inc. filed for three new trademarks on May 27 for the electric car and clean energy company under the category of restaurant services, as first reported by Electrek.

The Tesla trademark registrations — one for the Tesla logo, one for the word Tesla, and another for a stylization of the logo — are “intended to cover the categories of restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services,” according to the trademark. Tesla is still waiting for approval from the U.S. Patent and Trademark Office and will be reviewed by an attorney by the end of August.

Although it might seem like an unusual step for the technology magnate, in 2018, Musk had floated plans to open a 1950’s-style drive-in movie theater and restaurant at a Tesla Supercharger electric car charging station in Los Angeles. Tesla also has opened multiple Superchargers with cafes attached to them and other food amenities.   

Later that year, Musk appeared to apply for building permits to make his futuristic Supercharger drive-in idea a reality. Although the plans that came to fruition did not actually include a restaurant or drive-in in the long run, this latest trademark application appears to put the idea of a Tesla restaurant back on the table. In April, Musk tweeted that a new Supercharger was coming to Santa Monica soon and that he was “hoping to have 50’s diner & 100 best movie clips” there too.



Elon Musk’s brother, Kimbal Musk, is also already a restaurant operator and owns The Kitchen Restaurant Group, with restaurants in Boulder and Denver, Colo. and Chicago.

Contact Joanna at [email protected]

Find her on Twitter: @JoannaFantozzi

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