Sonic unveils new drive-in design as part of brand makeover

Sonic Drive-In has unveiled a new drive-in design with an updated, wider layout for car docks and the drive-thru lane, a new kitchen layout built for efficiency, and an aesthetic makeover. Dubbing their new drive-thru look “Delight,” the summertime aesthetic, red and blue color palette, and new neon cherry sign on each newly designed Sonic Drive-In (a nod to the brand’s iconic cherry limeade), are the latest steps in a brand refresh encouraged by the chain’s parent company,