Marketing

Cutting-edge approaches to restaurant advertising and promotion.

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Dunkin’ launches holiday-themed customizable clothing, bedding and other goodies for ‘Giftin’’

Nov 12, 2020

The new signature merchandise from the quick-service chain will launch on Nov. 17

What you need to know about McDonald’s Accelerating the Arches program

Nov 11, 2020

The growth plan includes new retro-style packaging, a chicken platform and expanded drive-thru innovation; the brand creates confusion about its partnership with Beyond Meat after announcing plant-based McPlant menu

Is McDonald’s trying to catch up to rivals with new growth plan?

Nov 10, 2020

Adding a loyalty program and a premium chicken sandwich, announced Monday, are long overdue for the Chicago-based chain, says industry analyst John Gordon; franchisees have been asking for months for a sandwich that can compete with Chick-fil-A

Video: Smoothie King chief marketing officer Rebecca Miller discusses the challenges of consumers’ demand for cleaner labels

Nov 09, 2020

The chain’s Clean Blends Initiative and ‘No-No List’ respond to increasingly health-conscious consumers

Taco Bell to throw 400 socially distanced hiring parties

Nov 09, 2020

The event, now in its third year, has been modified to incorporate social-distancing protocols such as ‘drive-up’ interviews

CEO of First Watch advocates policy of ‘radical candor’ with employees, consumers

Nov 04, 2020

Upfront explanations pay dividends in a crisis like the COVID-19 pandemic, the family-dining restaurant’s senior vice president of brand strategy and innovation says

McDonald’s McRib to go national in December as foot traffic is down nearly 30%, data shows

Oct 30, 2020

Visits at McDonald’s are improving since the peak of the pandemic but still remain well below positive levels from January and February, according to data firm Placer.ai

Dunkin’ Brands, Noodles & Co. executives on how to hook customers through interactive and entertainment marketing

Oct 30, 2020

Dunkin’ Brands vice president of stewardship Drayton Martin and Noodles & Co. chief marketing officer Stacy Pool on personalized marketing in the age of COVID-19

Dunkin’ debuts new holiday cups and seasonal menu set to hit stores Nov. 4

Oct 30, 2020

The quick-service coffee brand sets its sights on Gen Z with TikTok-themed holiday campaign

Burger King parent Restaurant Brands International is modernizing drive-thrus

Oct 27, 2020

New digital boards offer predictive selling, loyalty and contactless payments