Analysis: 5 ways Brian Niccol has ‘Taco Bell-ized’ Chipotle David Sundberg

Analysis: 5 ways Brian Niccol has ‘Taco Bell-ized’ Chipotle

Chipotle’s marketing triumphs this year resemble past Taco Bell tactics

Soon after Brian Niccol took over as chief executive of Chipotle Mexican Grill early this year, Wall Street speculated over what plays he’d make to resuscitate the brand, still battered by food safety incidents of the past. 

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