Chipotle Mexican Grill restaurant Chipotle Mexican Grill

Chipotle CEO Brian Niccol hints at drive-thrus in the future

Digital access, innovation and visibility are crucial to the brand’s recovery

Chipotle Mexican Grill Inc. CEO Brian Niccol said his turnaround plan includes a “maniacal” focus on digital platforms, menu innovation and increasing the company’s profile as a culture-leading food brand.
“It is mission one to make this brand visible,” Niccol said.

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