TORRANCE Calif. The Japanese quick-service chain Yoshinoya is moving beyond its signature rice bowl entrees for the first time with the introduction Thursday of a new line of barbecue plates.
Officials with Yoshinoya America, the Torrance, Calif.-based U.S. branch of the 1,400-unit chain, said the menu additions will include a BBQ Short Rib plate, a Barbecued Chicken plate, and a combination plate that includes both.
The plates include the brand’s Original Fried Rice, yakisoba noodles and a side salad. Officials said the rollout should be complete at most of the chain’s 97 domestic locations by the end of August.
“We are very excited about the introduction of this new menu category,” said Kwang Ho, Yoshinoya’s menu development specialist. “We’ve been testing and refining the BBQ Plates line to perfect the balance of flavors while delivering exceptional value to our guests.”
Prices vary by location, but recommended prices start at $5.25 for the chicken plate, $5.99 for the short rib plate and $6.25 for the combo.
Yoshinoya was founded in 1899 in Tokyo and first came to the United States in 1979. U.S. locations can be found in California, Arizona, Nevada and New York.
Contact Lisa Jennings at [email protected].
