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Upgrading quality during downturns

Upgrading quality during downturns

Many corporate chefs at chain restaurants, as well as those heading up fine-dining kitchens, say now—during a time of economic hardship—is the time to maintain or improve food quality, not decrease it.

Given lower commodity prices and the need to offer cash-strapped consumers better reasons to part with their money, some chefs say they are seizing the opportunity and improving dishes by purchasing superior products.

“We are exploiting these economic times to upgrade

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