Restaurants using social media to recruit franchisees

NEW YORK Since its formation in 2007, multiconcept franchisor Trufoods LLC has sought brands with unrealized potential and looked to restart their growth. Now the holding company for Wall Street Deli, Pudgie’s Famous Chicken, Arthur Treacher’s Fish and Chips, and Ritter’s Frozen Custard, Trufoods is back on the hunt, this time for franchise operators.

Increasingly, Trufoods and other restaurant franchisors are turning to social media to attract potential operating partners

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