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Pinkberry to add watermelon flavor for summer

The 85-unit Pinkberry frozen yogurt chain is launching a new watermelon flavor later this month paired with an unusual topping.

Beginning June 25, Pinkberry will begin serving the watermelon flavor, which is served with a fresh watermelon puree. The chain also will recommend that guests top the treat with diced watermelon and Persian cucumbers.

“The first time you hear about cucumbers, you think that seems weird. But when you try it, it clicks,” said Suzanne Ginestro, Pinkberry’s vice president of brand management.

The limited-time offer, which officials estimate will last six to eight weeks, is an example of Pinkberry’s plan to move into “more provocative” flavor combinations, said Ron Graves, the Los Angeles-based chain’s president and chief executive.

While the watermelon flavor is available, Pinkberry stores will host daily "happy hour" specials from 5 p.m. to 7 p.m., when the flavor will be available at half price.

Pinkberry will open its first location in Mexico City this week, chain officials said. The chain already has a presence in Kuwait, Dubai and Bahrain.

Pinkberry also is expanding domestically, with a location scheduled to open next week in Atlanta. Later this year, the chain will open stores in Charlotte, N.C.; Orlando, Fla.; northern Virginia; Boston; and Nashville, Tenn.

Contact Lisa Jennings at [email protected]

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