MUFSO Agenda

MUFSO 2011 Agenda

Sunday, September 25, 2011
12:00 pm - 7:30 pm	Registration	.
2:30 pm - 3:00 pm	Welcome Refreshment Break	Sponsored by CSM Bakery Products & Royal Cup Coffee
3:00 pm - 4:15 pm	Concurrent Workshop Sessions Developing & Managing a Successful Franchise Advisory Council Choosing the right franchise partners and building a solid relationship with them is crucial to the success of your brand. This session will cover best-in-class franchise discovery day programs as well as how to develop a mutually beneficial franchise advisory council. *Moderator:* Phil Keiser, President, Culvers Franchising Panelists: -Paul Mangiamele, President & CEO, Bennigan's Franchising Co. -Antonio Swad, CEO, Pizza Patron Developing Tomorrow's Leaders Today Having the right people in the right positions is paramount to a brand’s growth potential. This session will mine the expertise of some of the restaurant industry’s notable human resources leaders on such topics as recruitment, development and retention, and also delve into the results of a compensation survey undertaken by HVS and Nation’s Restaurant News. *Moderator:* Doug Rosen, Partner, HVS Executive Search *Panelists:* -Bill Steitberger, Vice President Human Resources, Red Robin Gourmet Burgers GPS: Guest Preference Study - based upon NRN study includes results and analysis Future growth depends on being a consumer favorite. In this session, we’ll dissect the results of a new customer preference survey undertaken by Nation’s Restaurant News and WD Partners, offering an unbiased look at which brands are best meeting consumers’ needs and how they are doing it. *Moderator:* Robin Lee Allen, Executive Editor, Nation's Restaurant News
4:30 pm - 5:30 pm	Hot Concepts! Award Presentation & Panel Discussion Celebrate the 2011 Nation's Restaurant News Hot Concepts! Honorees during this high-energy awards presentation and panel discussion. Meet the industry's most innovative entrepreneurs and find out how they took their concept from idea to execution and how they plan to grow in the future. *Moderator:* Sarah Lockyer, Executive Editor, NRN.com & Robin Lee Allen, Executive Editor, Nation's Restaurant News *Panelists:* -Jason Boso, Proprietor, Chef, Bartender, Busboy, Twisted Root Burger Co. -Richard Cervera, CEO, Mixt Greens -Sam Fox, CEO, True Food Kitchen/Fox Restaurant Concepts -Jeff Pente, Sr. Director Brand Management, FöD/Sodexo -Kam Talebi, Founder & CEO, Crave
5:30 pm - 7:30 pm	"A Taste of What's Hot" Hot Concepts! Celebration Get a taste of what’s hot as the 2011 Hot Concept! Honorees serve up a taste of their signature menu items during this progressive and fun networking reception.	Reception sponsored by The Coca-Cola Company
Monday, September 26, 2011
7:00 am - 8:00 am	Networking Breakfast	Sponsored by Dawn Food Products
8:00 am - 8:15 am	Welcoming Remarks: Randall Friedman, Publisher, Nation's Restaurant News
8:15 am - 9:15 am	Keynote Address - Bill Taylor, Co-Founder, Fast Company Magazine *Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself* In an era of hyper-competition, the only way to stand out from the crowd is to stand for something special. The most successful companies don’t just out-compete their rivals. They redefine the terms of competition by embracing one-of-a-kind ideas in a world filled with me-too thinking. That’s the defining spirit of Practically Radical, the new book from award-winning entrepreneur and bestselling author William C. Taylor. As the cofounder and founding editor of Fast Company, using lessons drawn from a wide variety of fields, Bill Taylor will deliver big ideas, proven techniques, and insightful case studies to inspire foodservice operators to transform their company, shake up the industry and recharge themselves.	Sponsored by SIB Development & Consulting
9:15 am - 10:30 am	General Session Executive Panel: "Where Do We Grow From Here?" This panel of thought-leaders will share their ideas and strategies during this highly interactive, no-holds barred panel discussion on new opportunities for growth in the foodservice industry. Moderator: Bill Taylor, Co-Founder, Fast Company Magazine Panelists: -Scott Bergren, CEO, Pizza Hut -Kerry Kramp, CEO, Sizzler USA -Kevin Reddy, CEO, Noodles & Company -Sally Smith, CEO, Buffalo Wild Wings	Sponsored by Service Management Group
10:30 am - 11:00 am	Refreshment Break	Sponsored by Einstein Bros. Bagels, CSM Bakery Products & Royal Cup Coffee
11:00 am - 12:00 pm	Keynote: David Pogue, Technology Columnist, New York Times & Emmy Winning Correspondent for CBS News Web 2.0: Social Media and Other Tools to Help Business Reach Customers In this head spinning talk, David Pogue, The New York Times most popular blogger (and first video blogger), helps to make sense of the explosively expanding realm of Web 2.0. He will advise MUFSO attendees how to exploit these live-wire tools, supply some real-world stories and hint at the future, the pitfalls, and the rewards of these revolutionary social media tools that have changed the way you communicate with your customers forever.	Sponsored by eRestaurant from Altametrics*
12:00 pm - 1:30 pm	Lunch @ the Supplier Exchange Lunch & Learn! Enjoy a delicious lunch while learning about the latest products and services available to the foodservice industry from the leading industry suppliers exhibiting at MUFSO.
1:45 pm - 3:00 pm	Concurrent Workshop Sessions Operational Excellence Find out what it takes to become “tops in ops” from restaurant operators who have “been there, done that.” These Malcolm Baldridge Award recipients will share their best practices and insights into how to achieve this level of success. *Moderator:* Don Fox, CEO, Firehouse of America Panelists: -Thom Crosby, President & CEO, Pal's Sudden Service -Marlis Oliver, Executive Director, K&N Management Measuring Social Media ROI With Today's Social Savvy Customer Understanding the consumer is paramount for your brand or business. Everything you do online has an attachment of revenue to it but the truth in Social Media is how consumers interact with you. We will showcase the NRN Restaurant Social Media Index as part of this powerful presentation on top brands in social, connecting with new age consumers and making it all hit the bottom line. *Speaker:* Paul Barron, Founder, Digital Coco, & Author, The Chipotle Effect: The Changing Landscape of the American Food Consumer Creating a Better “To Go” Strategy Find out how you can grow sales through optimizing drive-thru efficiency, curbside “to go,” and off-premise catering opportunities. *Moderator:* Phil Costner, COO, la Madeleine *Panelists:* -Andy Howard, Chief Marketing Officer, Wingstop Customer Loyalty Programs Say goodbye to freebies, BOGO’s and deep discounts as a tool to drive customer frequency. Find out how to develop a successful customer loyalty program that builds your brand following and your bottom line. *Moderator:* Clay Dover, Chief Marketing Officer, Raising Cane’s Chicken Fingers *Panelists:* -Michael Mack, CEO, Garden Fresh Corp.
3:00 pm - 3:30 pm	Refreshment Break	Sponsored by CSM Bakery Products & Royal Cup Coffee
3:30 pm - 4:45 pm	Concurrent Workshop Sessions Future of Casual Dining: Exploring Fast, Polished and Casual Dining Appeal Is casual dining dead? Technomic uncovers eye-opening approaches to this segment that are sure to breathe new life into the casual dining segment. *Moderator:* Darren Tristano, Executive Vice President, Technomic, Inc. Going International: What You Need To Know So many countries, so little time! Get important tips and advice on international expansion from restaurant operators who have already paved the way for you. *Moderator:* Alan Liddle, Managing Editor, Special Projects Win the Menu Pricing War Don’t be the next contestant on “The Price is Right!” This session will identify menu pricing strategies addressing price elasticity, categories of menu and the psychology of your customers. *Moderator:* Scott Taylor, COO, Last In Concepts Panelists: -Lane Cardwell, President, P.F. Chang's China Bistro -Carl Howard, President, Fazoli's -Randy DeWitt, CEO, Twin Peaks Restaurants Supply Chain Strategy: What You Need To Know The effect of rising gas prices on your customers spending habits…How to manage increased commodity costs…Is food you serve safe…where is the economy really going. What keeps you awake at night? Rest assured, these experts will hit these challenges head on and provide you with the information you need to grow your business. *Moderator:* John Barone, President, Market Vision/Contributing Editor, Nation’s Restaurant News *Panelists:* -Scott DeFife, Executive Vice President Policy & Government Affairs, National Restaurant Association -Brenda Lloyd, Director Equipment Purchasing, Unified Foodservice Purchasing Co-Op -David Parsley, Sr. Vice President Supply Chain Management, Brinker International	.
4:45 pm - 6:30 pm	Happy Hour @ the Supplier Exchange Enjoy great libations and tasty treats as you stroll down the aisles to visit with the leading industry suppliers who have the tools, resources and expertise to help you pave the path for growth.
6:30 pm - 9:30 pm	Industry Celebration & Awards Recognition This evening will be jam-packed with fabulous food, spirits and networking—culminating with a foodservice industry star-studded awards presentation of the 2011 Golden Chain, Pioneer and Operator of the Year awards as well as the “Norman Award” in honor of the late Norman Brinker.	Marquee Sponsor: The Beef Checkoff Premier Sponsor: PRO*ACT LLC Supporting Sponsor: BevIntel, Hospitality Profit Management Solutions Saputo Cheese Norman Award Sponsor: Mindshare Technologies
Tuesday, September 27, 2011
7:00 am - 8:00 am	Breakfast	Sponsored by Dawn Food Products
8:00 am - 8:15 am	MUFSO Highlights & Announcements	.
8:15 am - 8:30 am	National Restaurant Association "State of the Industry" Address Presented by Dawn Sweeney, CEO, National Restaurant Association
8:30 am - 9:30 am	Keynote: Guy Kawasaki, Former Evangelist for Apple & Best Selling Author Topic - Enchantment: The Art of Changing Hearts, Minds & Heads Guy Kawasaki's presentation will focus on the importance of believing in an idea that delivers something entirely unique to the customer and transform the marketplace as a result. MUFSO attendees will be enlightened with the concept of Enchantment—enabling you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crows and get colleagues and business partners to work for long-term mutually beneficial goals.	Sponsored by Taylor Company
9:30 am - 9:45 am	Refreshment Break	Sponsored by CSM Bakery Products & Royal Cup Coffee
9:45 am - 11:00 am	Award Winning CEO Panel This session will feature a rapid-fire Q&A panel discussion featuring the 2011 Golden Chain, Pioneer and The Norman award honorees. Find out what motivates these leaders and how their companies have managed to thrive in the current economic environment. *Moderators:* Randall Friedman, Publisher, Nation’s Restaurant News & Robin Lee Allen, Executive Editor, Nation’s Restaurant News Panelists: -Patrick Doyle, CEO, Domino's -Don Fox, CEO, Firehouse of America -Phil Hickey, Chairman, O'Charley's -Steele Platt, Founder & Chairman, Yard House Restaurants -Steve Romaniello, Managing Director, Roark Capital -Ron Shaich, Founder & Chairman, Panera Bread	Sponsored by American Express
11:00 am - 12:00 pm	Capital Gains: How Private Equity is Changing the Landscape (Again) & Charging in with Cash! *Moderator:* Sarah Lockyer, Executive Editor, NRN.com *Panelists:* Jim Greco, CEO, Brueggers Glenn Kaufman, Managing Director, DCubed Group
12:00 pm	MUFSO Adjourns (Lunch "to go" style)

This agenda was last updated on June 20, 2011

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