Mrs. Fields names new CEO, talks growth

SALT LAKE CITY Mrs. Fields Original Cookies Inc. has hired Timothy Casey, a veteran of the Coffee Bean & Tea Leaf and Starbucks chains, to serve as chief executive and president.

Casey joins the company, which exited Chapter 11 bankruptcy in October 2008, as it restarts growth at its Mrs. Fields and TCBY brands following improved marketing at the namesake cookie chain and reformulated products and a new self-service prototype at the yogurt concept. Mrs. Fields Original

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