McDonald’s CMO Lamar to retire

OAK BROOK Ill. McDonald’s Corp. chief marketing officer William Lamar Jr. said he plans to retire at the end of the first quarter in 2008, capping a career at the burger chain that lasted more than 20 years. Neil Golden, currently vice president of marketing, will succeed Lamar in the CMO post, McDonald’s said.

Lamar has been CMO of McDonald’s USA since August 2002. He was part of the management team that developed the company’s Plan To Win, which helped turn

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