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iPad becoming a sales tool for restaurants

iPad becoming a sales tool for restaurants

Operators use the new touch-screen tablet to boost wine sales

A few restaurants have had their wine lists on hand-held computers for years. But only with the debut of the Apple iPad last spring has the idea really taken off. Customers are now using the sleek touch-screen tablet to select bottles with the flavor profile, food affinity and price point they want. Not only is it easier and more fun to use than older digital devices, it’s a giant leap ahead of paper lists in speed and convenience. Some operators are crediting this technological advance

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