Dunkin’ Donuts said Friday it named Dan Saia and Weldon Spangler vice president of consumer engagement and regional vice president, Midwest, respectively.
The two senior-level appointments are the latest in the quick-serve bakery-café chain’s efforts to increase focus on leadership marketing and operational excellence.
As vice president of consumer engagement, Saia will be responsible for the creation, development and execution of Dunkin’ Donuts’ advertising, media and interactive strategies and plans. He will work closely with the chain’s franchisees to develop innovative advertising campaigns and consumer messaging to support sales growth and enhance brand equity.
Before joining Dunkin Donuts, a division of Canton, Mass.-based Dunkin’ Brands Inc., Saia served as vice president of marketing and communications at Yum Brands, the Louisville, Ky.-based parent of such QSR chains as KFC, Taco Bell Long John Silver’s and Pizza Hut.
“Dan has a long history of developing creative marketing strategies and programs that have delivered results for some of the most respected companies in our industries,” said John Costello, Dunkin’ Brands’ chief global customer and marketing officer. “We are thrilled to have Dan on board helping to lead our continued efforts to grow the Dunkin’ Donuts brand.”
Spangler, who worked for both Starbucks and Taco Bell before joining Dunkin’, will be responsible for translating the company’s business strategy into day-to-day execution at Dunkin’ Donuts restaurants in the Midwest. He will report directly to Paul Twohig, the company’s brand operating officer.
Weldon has extensive operations leadership experience and has delivered strong results in very competitive retail environments,” Twohig said. “He will be extremely instrumental in helping us deliver on our goals for operational excellence, outstanding guest service and franchisee profitability.”