HUNTINGTON BEACH Calif. BJ’s Restaurants Inc. on Wednesday rolled out a value-oriented lunch specials menu with 10 items starting at $5.95.
The new items include a mini one-topping pizza with salad; fish or shrimp tacos; fettuccini Alfredo; sliders with fries; a half sandwich and soup or salad; lunch-sized specialty salads; unlimited soup and salad; a half stuffed potato and soup or salad; chicken tenders with fries; and crispy thin-crust appetizer pizzas.
Several operators in the struggling casual-dining sector, such as Applebee's and Chili's, recently have used value promotions to drive lunchtime sales.
BJ’s owns and operates 78 casual-dining restaurants in 13 states.
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