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Baja Fresh hires Hopkins to lead franchise development

THOUSAND OAKS Calif. Craig Hopkins has been named vice president of franchise development and real estate for Baja Fresh Mexican Grill, based here.

Hopkins will be responsible for attracting franchise operators for both the 300-unit Baja Fresh and the 101-store La Salsa Fresh Mexican Grill brands. La Salsa recently was acquired by Baja Fresh from Carpinteria, Calif.-based CKE Restaurants Inc., parent of the Hardee’s and Carl’s Jr. brands. Hopkins formerly was

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