Arby’s airs new food-focused ad campaign

ATLANTA Arby’s Restaurant Group Inc. has launched a new ad campaign featuring the “Arby’s Rescue Brigade,” an action-oriented squad whose mission is to rid the world of “ho-hum, everyday fast food.”

The campaign, created by Omnicom Group’s Merkley & Partners of New York, is the next evolution of the “I’m Thinking Arby’s” campaign. The first spot focuses on the 3,700-unit chain’s new Philly Beef and Fajita Flatbread Melts.

The brigade travels across

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