This week on Extra Serving, a podcast by Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Leigh Anne Zinsmeister spoke about the consumer packaged goods market and its potential virality.
Some brands, such as Taco Bell, have been in the space for a while, but we’re seeing other companies not only join the fold but use viral products to boost their brand recognition. Most recently, Starbucks partnered with Stanley, a popular company that creates drinkware, to create a custom tumbler that was exclusively sold at Target. It led to a social media craze with people sitting in lines for hours before the store opened to get their tumblers. The cups sold out within minutes.
Next, the NRN editors talked about Domino’s. At this week’s ICR conference, the pizza giant talked about its new strategy for the years ahead, which is to say yes to everything. One of the things the brand is saying yes to is third-party delivery. For the longest time, Domino’s was the lone holdout against third-party delivery, only to sign an exclusive one-year deal with Uber Eats in 2023. Once that contract is over, the brand is planning to expand to every third-party delivery company.
This week’s guest is George McLaughlin, CEO and co-founder of Vicious Biscuit.