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Dutch Bros Coffee appoints first chief marketing officer

Rick Anguilla joins drive-thru coffee brand

Grants Pass, Ore.-based drive-thru coffee brand Dutch Bros Coffee announced the company’s first chief marketing officer, Rick Anguilla, on Thursday. Anguilla joined the C-suite on April 1 and oversees the company’s marketing and communications strategy.

“Rick is a valuable addition to the Dutch Bros team and has hit the ground running,” said Travis Boersma, CEO said in a statement. “His expertise in brand strategy combined with his deep admiration for our culture makes it clear that Dutch Bros will be in good hands as we serve our existing communities and enter new markets.”

dutch-bros-coffee-cmo-rick-anguilla.jpgBefore joining Dutch Bros, Anguilla, left, served as a strategic advisor to Under Armour and previously held positions at Nike and Tyco Toys. This is his first position in the food and beverage industry.

“What intrigues me about Dutch Bros is its vibrant culture and its ability to attract employees and customers who appreciate not only each of our unique, individual stories, but how stories collide to create an impact,” Anguilla said in a statement. “It’s everything from the sense of community you get when we remember your name and the drink order you created together to that feeling of total awe when 330 stands rally their customers and communities to raise funds for those impacted by California wildfires and then inspire others to maintain the momentum.”

Anguilla joins Dutch Bros Coffee president Joth Ricci, who was named to the brand’s C-suite in January and has been tasked with doubling Dutch Bros’ unit count in the U.S. and introducing the brand to new markets.

In 2018, San Francisco-based private equity firm TSG Consumer Partners LLC became a minority investor in Dutch Bros. TSG previously made investments in casual dining chain Yard House and Stumptown Coffee roasters.

Dutch Bros Coffee currently has more than 330 locations in seven states.

Contact Joanna Fantozzi at [email protected] 

Follow her on Twitter: @JoannaFantozzi




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