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Applebee's names new marketing chief

OVERLAND PARK Kan. Applebee's International Inc. hired George Williams, a former Blockbuster Inc. and ad agency executive, as chief marketing officer to replace John Cywinski, who resigned in May.

Williams will be responsible for all of the casual-dining brand's advertising and marketing as well as the overall direction of the chain's food and menu strategy and research and development. He will report to chief executive Dave Goebel.

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