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Mimi’s Café expands value positioning

New Mimi’s My Way 1-2-3 offer intends to boost dinner daypart and let customers retain choice

Mark Brandau | Oct 27, 2011

Mimi’s Café is extending its “Value Revolution” positioning with the debut of Mimi’s My Way 1-2-3.

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TAGS: Menu Marketing Food Trends Operations Casual Dining

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