P.F. Chang’s China Bistro Inc. is adding to its lunch offerings with the introduction this week of a new menu line of bowls, the company said.
The Scottsdale, Ariz.-based casual-dining chain said the eight lunch bowls, accompanied by new beverages, are aimed at both dine-in and off-premise sales.
“They work really well for dine-in or carry out,” said Dwayne Chambers, P.F. Chang’s chief marketing officer, in a statement. “And we think they’re going to hit the spot for all of our guests.”
Yuji Iwasa, P.F. Chang’s executive chef, created five new regionally inspired Asian bowls and reimagined three classic P.F. Chang’s dishes for the lunch menu, the company said.
“Our new lunch bowls are colorful, fresh, wok-fired and delicious,” Chambers said.
The new platform offers Korean bibimbap and Chiang Mai and Tokyo Udon noodle bowls. Prices for the bowls range from $9.99 to $11.99.
“Technically, the lunch bowls are a completely new platform,” a P.F. Chang’s spokesperson said. “We had a couple lunch bowl-type items on the menu before, but those were redone as part of this broader rollout.”
The lunch bowl menu includes:
Korean Bibimbap: chicken or steak, greens, Asian mushrooms and market vegetables over rice, topped with a fried egg and kimchi slaw.
Chiang Mai Noodle Bowl: marinated chicken, ramen noodles, coconut curry broth, grape tomatoes and wonton crisps.
Tokyo Udon Noodle Bowl: chicken or steak, udon noodles, fresno peppers, green onion, mushrooms and fresh basil.
Thai Harvest Curry: red curry, butternut squash, five-spice tofu, rustic vegetables, Asian mushrooms, topped with fresno peppers.
Tempura Bowl: shrimp and vegetable tempura atop fried rice, served with a sweet chili dipping sauce.
Mongolian Beef Bowl: flank steak with a sweet soy glaze, garlic and snipped green onions.
Chang’s Spicy Chicken Bowl: chicken with P.F. Chang’s sweet-spicy chili sauce and green onion.
Crispy Honey Chicken Bowl: lightly battered chicken in tangy honey sauce with green onion.
P.F. Chang’s is also updating its beverage program with four new cocktails and the return of domestic Budweiser and Bud Light on tap. The brand is adding several Asian beers, including Tiger Lager and Hitachino Red Rice Ale.
The new lunch bowls and beverage program at available at P.F. Chang’s 218 U.S. locations. The company has more than 300 restaurants in 22 countries and territories.
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