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Why a top tier loyalty program works

P.F. Chang's has introduced a new subscription program for customers


Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about P.F Chang's new loyalty program.

P.F. Chang’s China Bistro Inc. is updating its loyalty rewards with a subscription-based loyalty program called Platinum Rewards, the company announced this week.

For a monthly $6.99 subscription fee, Platinum Rewards members will: earn 1.5 times as many points (or 15 points for every $1 spent) as Gold Rewards members on P.F. Chang’s dine-in, takeout and delivery orders; pay no order minimum or delivery fees with orders placed through or on the P.F. Chang’s mobile app; get priority reservations on the stores’ waitlists; and have access to Platinum Concierges for questions or comments.

The company said existing P.F. Chang’s Rewards members will automatically become P.F. Chang’s Gold Rewards members. P.F. Chang’s Gold Rewards members receive 10 points for every $1 spent at P.F. Chang’s as well as a complimentary birthday dessert or appetizer.

Here’s Ron Ruggless with more on the story:

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