Today, we’re talking about unmasking virtual restaurants and transparency.
Virtual restaurants boomed during the pandemic. When brick and mortar became impossible to operate, businesses went online and a whole new batch of virtual restaurants popped up – some even part of other restaurants.
Many of these restaurants had unknown origins while others were clearly related to parent companies as senior editor Joanna Fantozzi will explain ahead.
She recently wrote about the virtual brand conundrum and how restaurants should react to the changing landscape based on a very personal experience she had.
Listen to her tell her story on this episode.
Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.
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