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Swig is building out its C-suite.

Growing beverage restaurant Swig names Bill Ayers CFO

Ayers joins the quick-service dirty soda chain with 20 years of experience in corporate finance

Utah-based dirty soda chain Swig announced this week the appointment of Bill Ayers as its chief financial officer. Ayers joins the growing restaurant with over 20 years of experience in corporate finance and investment banking.

“Ayers is sharp and strategic. He’s a phenomenal find and will be a true asset to our team,” said Rian McCartan, CEO of Swig, in a statement. “Swig’s growth trajectory is not for the faint of heart, and we couldn’t be more thrilled to have someone who is not only highly skilled but an incredible fit for our fun and fast-paced culture.”  

Most recently, Ayers was the global vice president of finance for Black Diamond, a climbing and ski equipment company. Before that, he held leadership positions at 1-800 Contacts and worked in the banking industry at HSBC and BMO Capital Markets.

PUq4EKKG.jpeg“It’s an honor to join the Swig family. I’m looking forward to helping Swig enter its next chapter as it unlocks the franchise model, continues to ramp up corporate stores, and explores all the promising potential the brand has to offer,” Ayers, left, said in a statement. “The team’s knowledge of the customized beverage industry is unparalleled. I’m truly energized to work alongside some of the most passionate, dedicated, competitive people I have ever met. It’s no wonder the Swig brand is so strong and the future so bright.”

Swig plans on massive growth over the next few years, with over 500 franchise agreements signed. The chain ended 2023 with 59 units, and in 2024, Swig plans to add 25 corporate stores and 40 franchise stores, according to the company.

This move completes a C-suite that saw an overhaul last year including the appointment of Dylan Roeder as chief marketing officer, Chase Wardrop as chief operating officer, Angela Kavanaugh as director of people and culture, and Geoff Alter as director of supply chain.

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