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Wingstop to expand in Mexico

Wingstop Restaurants, a 475-unit chicken-wing chain, will be expanding its franchise units in Mexico.

Richardson, Texas-based Wingstop said this week it had extended its development agreement with WIS de Mexico S.A. de C.V. to add another 20 stores in Mexico over the next three years.

Franchise owners Jose Luis Serrato Villegas, Luis Antonio Ortiz Dominguez and Jose Francisco Cantu Quintero opened six Wingstop locations in Mexico City in 2010 as part of an original 10-store franchise agreement. The group will be adding stores in the Mexico Federal District, the state of Mexico, Puebla, Morelos, San Luis Potosi, Queretaro, Guerrero, Quintana Roo and Jalisco.

Mexico increasingly has become a destination for U.S. restaurant franchisors. Over the past several years, chains as varied as Wendy’s and Chili’s Bar & Grill to P.F. Chang’s China Bistro and Dave & Buster's have signed deals to expand their presence in the nation.

“We have achieved so much since opening our first Wingstop in Satélite,” Serrato said. “We’ve developed a delivery system, have six stores in operation, celebrated our grand opening with [former Dallas Cowboy quarterback and Wingstop spokesman] Troy Aikman and created wing fans across the city.”

David Vernon, Wingstop’s vice president of franchise sales, added that “this is just the beginning of what we hope to accomplish together.”

Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private-equity investment company.

Contact Ron Ruggless at [email protected].

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