The best way to predict the future, someone once observed, is to invent it.
Put another way, if you’re a restaurateur looking to design the next hot concept, all you really need to know is what consumers will want before they know it themselves and then find the best way to give it to them.
Nothing to it, right?
Unfortunately, when it comes to predicting the future, people have an annoying habit of not behaving the way they’re expected to. On the other hand, experts would