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P.F. Chang’s launches proprietary wines

Blends were developed specifically for the chain’s food

P.F. Chang’s China Bistro has teamed up with Browne Family Vineyards of Walla Walla, Wash., to introduce two wines available only at the Scottsdale, Ariz.-based chain’s 215 restaurants.

The wines are labeled “Browne Family Vineyards &,” and don’t mention the P.F. Chang’s name because executives didn’t want the wine to be a private label, P.F. Chang’s beverage director Mary Melton said.

“It’s a premium wine blended with our cuisine in mind,” said Melton, who worked with Browne Family Vineyards owner Andrew Browne to develop the wines.

P.F. Chang's

The white wine is an off-dry blend of 81 percent Riesling, 10 percent Sauvignon Blanc, 7 percent Pinot Gris and 1 percent each of Chenin Blanc and Roussanne, from grapes from Washington’s Columbia Valley.

“We wanted a wine that would be slightly sweet and had some fruity components, but still some crisp, clean acidity,” Melton said, adding that the wine has aromatics of dried mango and kiwi.

P.F. Chang’s said the white wine was designed to pair with dishes such as lettuce wraps, spicy chicken and crispy honey shrimp.

The red wine is a blend of 80 percent Merlot, 13 percent Cabernet Sauvignon and 7 percent Syrah, and is meant to go with dishes such as P.F. Chang’s Northern-style ribs and Mongolian beef.

P.F. Chang's

“We knew we wanted it to be structured and pretty bold, but with lower tannins than a Cab, and to keep the alcohol in check,” Melton said, noting that the wine surpassed expectations of pairing well with P.F. Chang’s food. 

“I was most concerned to keep it fruity and lush, but to have the tannin structure there,” she said.

The average price for the white wine blend is $9 for a glass, $13 for 9 ounces and $30 for a bottle. The red wine is priced at $12 a glass, $17 for 9 ounces and $39 for a bottle.

Melton said the wines already sell well at P.F. Chang’s, but declined to give specific figures.

“You’ll see wine on most tables,” she said, adding that she hoped the new wines, developed specifically for P.F. Chang’s menu, would help dispel the myth that wine and Asian food don’t pair well.

P.F. Chang's

Melton and Browne developed wines that would “enhance the cuisine and still have the wine show through,” she said.

The hot climate and longer days of the Walla Walla area of eastern Washington helped produce juicier fruit flavors than wines from Napa or Santa Barbara in California.

“It has a lot more strength and structure,” Melton said.

Front-of-house employees were enjoying introducing the wines to customers, she said, which were in restaurants last week. 

“The servers got really excited. I love doing this for customers, but I really felt like this was such a great way to reach servers, too,” she said.

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

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