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Building a better wine list ChloeJohns/iStock/Getty Images Plus

Building a better wine list

Clarity, educated staff, key to sales

A restaurant's wine list is a defining element of the operation and the key to wine sales, one of the biggest profit drivers for the business. It needs to be easily read, approachable, and help guide diners through what can be an intimidating part of the dining experience. Getting it right is essential.

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