Branding with beverages: Telling a restaurant's story

David Flaherty is operations manager and beer and spirits director for Hearth and the Terroir wine bars in New York. He is cider and spirits editor for the New York Cork Report and writes about wine, beer and spirits on his blog, Grapes and Grains.

In film studies class in college, I was introduced to an idea that has stuck in my mind ever since: mise-en-scène. A cinematic term that in its simplest form means “placing on stage,” mise-en-scène is more a catch-all phrase that covers the look and feel of a movie — the costumes, lighting, set pieces, movements of the actors and all the details in between. It’s what makes a Scorcese movie feel like a Scorcese movie. When done well, the audience doesn

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