Wendy’s has revamped its 99-cent Everyday Value Menu as part of an ongoing strategy to increase its value perception among consumers, the company said Wednesday.
Participating Wendy's restaurants are offering seven of what the chain calls its most popular menu items for 99 cents each. They include the Hot’n Juicy Double Stack, a crispy chicken sandwich; five-piece chicken nuggets; a small chocolate or vanilla Frosty; a sour cream and chives baked potato; a value size soft drink; and a value size order of fries.
“Real value means getting more of what you really want for a fair price,” said Ken Calwell, Wendy’s chief marketing officer. “Our 99-cent Everyday Value Menu continues our history of being a favorite place for value among customers.”
Though Wendy’s has offered a value menu in some form for more than 20 years, the chain has focused more attention on premium menu items.
Roland Smith, president and chief executive of Wendy’s/Arby’s Group, the burger chain’s Atlanta-based parent company, previewed Wendy’s return to its value message during the company’s second-quarter conference call last August. During the call, he said the chain would begin promoting its value message beginning in September, which would be “perfect for the back-to-school season when customers historically spend less.”
Wendy’s International, which is based in Dublin, Ohio, currently operates or franchises more than 6,600 restaurants worldwide.
Contact Elissa Elan at [email protected].