Wendy’s yanks Frescatas

DUBLIN Ohio Wendy’s has pulled its Frescata line of deli sandwiches, a product that had been cited by franchisor Wendy’s International Inc. as an important element of the chain’s turnaround effort.

The premium-priced sandwiches were served on rolls that were delivered partially baked to units and completed in the stores, which allowed Wendy’s to tout the sandwiches’ fresh-baked bread. The recipe had been developed in part by Los Angeles’ famed La Brea Bakery.

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