Wake up and smell the sizzlin’ daypart

Wake up and smell the sizzlin’ daypart

Once upon a time, the farmer’s wife would rise at dawn to collect the fresh eggs that would feed her family and farmhands. Today, however, she’d probably be more inclined to drive to the nearest quick-service restaurant in town and buy breakfast for everyone instead.

Breakfast, widely recognized as one of the restaurant industry’s fastest-growing categories, has become an arena for aggressive marketing, particularly within the fast-food segment.

Last Christmas, as

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TAGS: Technology
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