DENVER Vicorp Restaurants Inc. has hired GroundFloor Media of Denver as the public relations agency of record for its 402 Village Inn and Bakers Square restaurants.
Duties include programs to generate visibility and sales for both brands and a media relations campaign in national trade and consumer publications to raise awareness for the restaurants’ products.
Billings were not disclosed.
GroundFloor Media was chosen after an extensive review. Josh Kern, Vicorp’s vice president of marketing, said the agency has “vast experience in the restaurant industry, and their creativity and out-of-box thinking is exceptional.”
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