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Tijuana Flats names new CEO, director

MAITLAND Fla. Tijuana Flats Burrito Co., owner of the 68-unit fast-casual Tex-Mex chain, named Brian Wheeler, a co-owner of the company, to the post of chief executive, succeeding J. Camp Fitch, who will be chairman.

Wheeler formerly served as chief operating officer. An additional co-owner, Chester Wheeler, remains as chief financial officer.

All three serve on the board of directors and will be joined by Rick Van Warner, president of The Parquet Group LLC restaurant consulting firm of Orlando, Fla.

The company also said this week that Nicole DiPietro, who has been with the chain since 1997, was named vice president for finance and Jeffrey Rettig Sr., who has been with the chain since 2004, was named vice president of human resources. Tony Sperrazza, a 20-year restaurant industry veteran, was named director of operations.

Tijuana Flats has units in Florida, Indiana, North Carolina, Pennsylvania and Virginia.

Contact Ron Ruggless at [email protected].

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