Tasti D-Lite rewards customers who tweet

FRANKLIN Tenn. Tasti D-Lite has introduced an integrated program utilizing both social-media and standard guest loyalty initiatives called TastiRewards, in a unique move that could showcase the potential to be gained by harmonizing the two workhorses of modern marketing.

Customers who sign up for a Tasti TreatCard, and register that loyalty program card with either their Twitter or Foursquare profiles, will earn extra points toward a free purchase. In addition, an