IRVINE Calif. Taco Bell has debuted a value-oriented bundled meal called the Big Bell Box, consisting of a Bacon Club Chalupa, a Beef Crunchy Taco, a Bean Burrito, Cinnamon Twists and a large drink for $4.99.
Available for a limited time, the meal is packaged in a takeaway box with the goal of providing “even better value for the hungry man,” officials said Wednesday.
The launch is supported by TV advertising featuring comic Adam Carolla, who will challenge viewers to “eat like a man.”
Taco Bell is a division of Yum! Brands Inc.