LOS ANGELES Long known for its “outside the bun” thinking when it comes to advertising, Taco Bell won recognition for its creative work last year, outranking all other restaurant brands on the “Top Scoring Television Advertisements for 2009” list, compiled by analytics firm Ace Metrix.
The Irvine, Calif.-based quick-service chain’s most effective commercial, titled “People Sing Piña Colada,” blended a spoof of “Escape (The Piña Colada Song)” with scenes of people
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