CHICAGO Asian casual-dining chain Stir Crazy plans to get a head start on Mother’s Day promotions by proclaiming Sunday, May 4, as Expectant Mother’s Day.
The “holiday” will be celebrated at all 12 Stir Crazy locations in Illinois, Michigan, Indiana, Missouri, Florida, Ohio and New York. Expectant moms will receive a free entrée of their choice, up to a $13 value. The first 25 expectant mothers at each location also will receive a gift bag containing body-care products, infant toys, a pacifier and bottle.
The traditional Mother’s Day is May 11.
“We know we’re a little early this year, but Stir Crazy is extending the time and scope of the traditional Mother’s Day celebration to include moms-to-be who don’t quite make the traditional cut-off date,” said Peter Nolan, vice president of marketing.