Single Product Rollout: Maggiano’s Little Italy

Single Product Rollout: Maggiano’s Little Italy

We had not really had any major innovation on our menu in a very long time, so from a marketing perspective, we were really excited,” says Edithann Ramey, director of marketing for Maggiano’s Little Italy, a 42-unit Dallas-based chain owned by Brinker International Inc.

The innovation to which Ramey refers is the company’s rollout last May of four dishes under a new menu heading of

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