Schlotzsky's Deli rolled out three new chicken sandwiches this week, continuing the 300-plus unit chain’s Route 66 menu campaign featuring menu items named for cities along the iconic American highway.
The new Santa Fe Chick sandwich features thinly sliced, roasted chicken breast, cheddar cheese, fat-free spicy ranch dressing, green chiles, lettuce, green onion and tomato on toasted jalapeño cheese bread. It comes in small and medium sizes priced about $4.99 and $5.99, respectively. Prices of the signature round sandwiches vary by location.
The same thinly sliced roasted chicken breast is teamed with fennel-artichoke pesto, provolone cheese and baby spinach on toasted sourdough bread for the Sedona Chick sandwich. It has a suggested price of $5.99 for the small and $6.99 for the medium.
Lastly, the California Chick highlights guacamole, alfalfa sprouts, pepper jack cheese, bacon, red onion, tomatoes, lettuce, fat-free spicy ranch dressing, thin-sliced roasted chicken breast and toasted jalapeño cheese bread. It sells for $5.99 to $6.99 for small and medium portions, respectively.
Other sandwiches that Schlotzsky's has featured as part of the Route 66 promotion include the Windy City Pastrami & Swiss, the Tulsa Two-Step Angus Beef & Cheddar and the Albuquerque Turkey.
“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each sandwich, so without question, we decided to extend the promotion and continue our trip down Route 66,” said Kelly Roddy, president of Schlotzsky’s.
As part of the promotion, Schlotzsky’s is holding a contest to give away a Chevy Camaro, which the chain said "reflects the style and persona of Route 66."
Schlotzsky’s will hold a drawing Nov. 29 for the car Nov. 29 and also plans to give away 300 $5 gift cards to participants. Details on the contest are available at: www.PickYourChicks66.com.
Schlotzsky’s, with more than 300 locations, is owned by Focus Brands Inc., the franchisor and operator of more 2,200 Carvel, Cinnabon and Moe’s Southwest Grill locations and certain Seattle’s Best Coffee units.
Contact Pamela Parseghian at [email protected].