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Restaurants turn to nontraditional venues to boost brand recognition


If restaurateurs are wondering whether there is growth in nontraditional venues, they should take a glimpse at Subway, because the sandwich giant can be found everywhere — from athletic facilities to truck stops to the True Bethel Church in Buffalo, N.Y.

“People have been clever,” noted Elizabeth Rolfe, director of new business development for the Milford, Conn.-based company whose units are100-percent franchise-owned. “I love it that people have looked and [they] saw

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