Restaurants try to make gift cards personal

Restaurants try to make gift cards personal

Retailers and marketers have been complaining that holiday gift cards, often bought at the last minute for hard-to-please friends or relatives, are the “new fruitcake.” But several restaurant brands are sprucing up the stocking stuffers by allowing customization.

An October study from Consumer Reports showed a general lack of enthusiasm for receiving gift cards. Of American consumers surveyed, 46 percent said they planned on buying a gift card but only 15

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