LOS ANGELES The Red Mango frozen yogurt chain has picked The Richards Group of Dallas as its agency of record. Billings were not disclosed.
The agency will be responsible for brand and creative development, strategic planning, public relations, event marketing and online initiatives.
The Richards Group created the famous Chick-fil-A “Eat Mor Chikin” cows, which appear in TV and print ads and on the chain’s annual calendar.
“The agency has